This past summer while visiting NYC, I was disappointed to learn that Disney's 5th Ave location has closed. It wasn't until my nephew told me that they weren't closed for good, just relocating to another part of the city that I felt a little bit better. So for all of you Disney fans out there, Disney has just reopened it doors at 1540 Broadway that was previously home to a giant Virgin Megastore. After closing their store on 5th Ave last year, this is Disney’s attempt to re-invent itself in the retail world. This place is every child’s dream with its life size interactive Disney princess castle and children’s theatre that will entertain kids with movies and house some very exciting celebrity appearances. About the project, one of Disney's reps states, "Bringing Disney store to the center of Times Square is a monumental achievement, and we have created a retail experience that complements the energy and innovation that Times Square inspires”. This is the second venture Disney has taken on in Times Square with their renovation of The New Amsterdam theatre into the Disney Theatre in the 1990’s.The Times Square grand opening will be the largest Disney store in existence to date. The location will feature two floors and will be open seven days a week from 9am until midnight. I can only imagine the late night hours were created so all of us without kids can go check out the princess castle without shame." Go Disney!!!
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